In Terms of Tire Management, Choose the Single-brand or Multi-brand Operation?

Now there are many tire manufacturers who are confused about choosing a single-brand or multi-brand operation. Or is it better to choose a single tire brand to operate?

According to the previous market situation, most tire shops operated with a single brand, but now more and more tire shops are operating with multiple brands. So, is it better to operate multiple brands or a single brand? Let's discuss it together!

1. Advantages of multi-brand operation of tyre distributors

Let's talk about the advantages of multi-brand operation first. Multi-brand tire stores can meet the needs of different consumers, and tyre distributors can obtain greater profits.

Multi-brand tire stores can help tyre distributors reasonably avoid the risk of a single tire brand, and make profits easier.

A variety of quality tires meet different consumer needs, which can attract more passengers, bring more repeat customers, and maximize benefits. The risk of tires is borne by multiple brands, so the operating pressure is relatively small.

The disadvantages of multi-brand tire operation are also obvious. The more tire brands need more storage space, the more labor is required, and the cost is relatively higher.

Multi-brand tire maintenance also requires more time and effort, and the inventory of multiple big truck tires will also lead to great financial pressure.

Big brand tires will help earn more profits. Small brand tires have a very low rate of return, which is not conducive to the operation of tire stores. There are many tire brands, and the risks are relatively high, and the probability of tire quality problems is relatively high.

2. Advantages of single-brand operation of tyre distributors

The advantages of a single brand are less inventory and more convenient operation. The big brand has its own advertising effect, so distributors don't have to work hard to promote it, and the premium effect of the brand makes it very easy for distributors to make profits.

Tyre distributors have a deeper understanding of a single brand, which can bring better service to consumers. A single brand manufacturer can also bring more professional technical support to distributors so that distributors have no worries.

A single brand may not be able to fully meet the needs of consumers, resulting in the loss of customers. The brand influence of a single big brand tire is relatively large, and it is easier to earn profit. If the brand is relatively small, the risk of loss will increase a lot.

With a single brand and a single profit channel, stores cannot share risks, and tyre distributors will be under greater operating pressure. If the choice of tire brands is not suitable, it may cause irreversible damage to the operation of the store.

Regardless of whether it is a multi-brand operation or a single-brand operation, distributors should consider it after comprehensive market research.

According to the needs of the market and consumers, the brand and business mode can be selected, and from the perspective of the market and consumers, the tyre distributors will be given more room for profit.